Features
Hardcover: 336 pages
Publisher: Catersource Inc January 20, 2001
Language: English
ISBN-10: 0970234228
ISBN-13: 978-0970234223
Product Dimensions:
11 x 8.5 x 1.1 inches
Shipping Weight: 2.4 pounds
Book Description
Catering: The Art, Science & Mystery is a textbook/resource guide for Caterers at all levels to learn about what makes a caterer successful in today's marketplace. It includes: • Realistic, ready-to-use strategies, tips, tools, templates, scripts and tactics to help both off & on-premise caterers! • Over 1,000 ideas to increase your catering skills! • Educational & innovative ideas for students, instructors & caterers. The book dimension is 8.5 x 11inches
Hardback, 4-color cover w/ B/W inside
12 Chapters w/ an index
About The Author
Michael Roman has become the nation's leading educator on the "art" and "science" of catering. He has visited more catering operations and taught successful catering skills to more caterers than anyone else in the foodservice industry. Each year, Mike travels more than 70,000 airmiles providing consulting, training, and seminars to foodservice companies who offer catering to their marketplace.
Besides having over fifteen years of "hands-on" experience managing his family's catering business in Chicago, Mike has a Masters Degree in Education. While a caterer, Michael produced everything from simple box lunches to corporate galas serving thousands! In 1986, after the family catering business was sold, Mike began to teach and consult on a full-time basis. Mike has assisted some of the nation’s largest hospitality companies as well as hundreds of entrepreneurial catering businesses to accelerate their catering successes! Mike is President of CaterSource, Inc. which is a consulting, training, and publishing business helping all types of catering businesses achieve better profitability and quality of life. Mike truly understands the mysteries of catering, so he can teach caterers how to solve them and achieve both professional and financial growth!
Reader Reviews
I have been in the business for over 15 years and have not seen a better written book for caterers. Do you want to learn how to sell, market and run a profitable catering company? Then this is the book for you. I have added ($) to my bottom line this year and I just got the book in March 2001! If your a caterer or thinking of becoming one....... THIS BOOK IS A MUST HAVE!
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