Features
Hardcover: 888 pages
Publisher: Wiley; 55 edition November 9, 2007
Language: English
ISBN-10: 1405124326
ISBN-13: 978-1405124324
Product Dimensions:
9.8 x 7.7 x 2.1 inches
Shipping Weight: 4.1 pounds
Product Review
From the 4th edition:
"I have been using this book as a required text since the very first edition. It provides a framework which integrates some of the most important concepts in modern management with cases from the jhealth services field. I highly recommend this book and compliment the authors for their important contributions to our field." Dr Barry Greene, University of Iowa
". . .the definitive text on strategic management in healthcare" Dr Janet E. Perter, University of NC at Chapel Hill
Book Description
The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care.
Demonstrates how strategic managers may become strategic thinkers
Shows how to develop and document a plan of action through strategic planning
Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis.
Provides strategic momentum “maps” and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions
Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives
Appendix A has been revised to match new strategic thinking and implement the strategic momentum model
Contains 8 new cases plus 4 completely updated classics.
A designated textsite featuring an Instructor's Manual, downloadable exhibits from the text, and sample chapters is also available at www.blackwellpublishing.com/swayne.
Reader Reviews
I used this text for a class in health care management. I was impressed by the readability of the text, the incredible amount of information it contained, and the great balance of theory with practical approaches. Many books about management are a bit short in the area of practical tools. This one gives you tools to work with. I used the outline of this book to do a strategic analysis of an organization with which I work. The only significant weakness of the book is the uneven quality of the case studies. These were contributed by outside authors. Some of these are terrific, others are not well written and not so helpful. Hope this gets corrected in the new edition.
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